Films for Summer Camps: Longer-form Videos

In our previous post, we discussed how shortform teasers can be instrumental in initiating your application process and maximizing the number of potential campers early on. While shortform teasers generate initial interest, it’s the longform promotional films—typically ranging from 3 to 5 minutes—that offer an immersive experience into camp life and effectively “sell” the program.

Examples of Effective Longform Camp Films

1. Camp Morasha: The Camp For Champs

   This film we created for Morasha provides an overview of Camp Morasha, emphasizing its dynamic programs and strong community bonds.

2. Camp Mesorah: The Jewish Sports Camp

   With this film we wanted to highlight the camp's athletic offerings and Jewish values as well as the story of the charismatic directors of the camp, while capturing the excitement of the campers and the spirit of Camp Mesorah.

3. Camp Yavneh Promo

   In this promotional film we showcased the diverse range of activities at Camp Yavneh, reflecting its commitment to providing a holistic camp experience.

People have asked us: Isn't 3-5 min. a bit long? The answer lies in the fact that higher-priced products or services often require more information for a potential customer to make an informed decisions.

Many camps underinvest in these long-form films, resulting in a homogenous set of camp videos. However, this is the opportunity for a camp to stand out and differentiate itself from its competitors. Investing in a well-crafted longer-form film can yield significant returns, with the tuition of a relatively small number of new campers contributing to the initial investment and resulting in a substantial increase in camper sign-ups.

Conclusion

Longer-form promotional films are instrumental in conveying the unique atmosphere and offerings of a camp. Through detailed storytelling and authentic visuals, our films enable families to envision their own place within the camp community.

Stay tuned for the next installment in this series, where we'll explore how topical films contribute to a camp's branding and help it stand out in a competitive landscape.