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Life doesn't whisper. It roars, stumbles, defies—and it deserves to be captured with the a raw, unfiltered energy. Film is our weapon of choice: to document, to disrupt, to move people. We're obsessed with turning the chaos and beauty of the human experience into something that sparks change and engages. For communities. For culture. For the big picture. Whether it's a bold ad, a truth-seeking doc, or a feature that grabs you by the soul—we make films that live beyond the screen.

AWARDS
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PORTFOLIO

PORTFOLIO

Matchmaker, Matchmaker - The Rise of Aleeza Ben Shalom Film Trailer

Museum of Tolerance Jerusalem

LEXUS & FRIENDS

The Mountain & The Maiden Film Trailer

HARVARD UNIVERSITY INNOVATION

N.Y. TIMES BESTSELLER: THE PRICE WE PAY AD

NY Times Bestseller Trilogy: Mara Dyer

HOW I GOT HERE

KIDS AIN'T NO CRY

I'VE GOT THE TALMUD POWER

Tribute to The Jewish Mother - Wissotzky Tea

Summer Camp Ad: Unlimit Yourself

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WE SHOOT ONLY

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CASE STUDIES

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HARVARD UNIVERSITY

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SIMON & SCHUSTER BESTSELLER

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EDUCATION & SUMMER CAMPS

We were approached to create a nationwide student movement. It garnered over 1.7 million views on Facebook in a few weeks and changed the landscape of advocacy on college campuses throughout the U.S.

The task was to create a short film for a Simon & Schuster book in order to jumpstart the series and increase sales. The film got a lot of traction on social media among young adults, and the book became a New York Times bestselling trilogy.

We work with some of the best private schools and summer camps in the nation to increase enrollment and donations. So far, we have grown every single school and camp that we've worked with, to make it the top institution among its competition in its field

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Working with Shmuel is entertaining, enjoyable, playful, engaging, motivating, and inspiring. It deepens my work and helps me bring out my true self. The production is always high end. The filming, editing, and moments he creates are truly remarkable. There’s something profound that moves me when I see a production directed by Shmuel.

Aleeza Ben Shalom
Global Jewish Matchmaker | Netflix Jewish Matchmaking Star

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SOME BRANDS WE WORK WITH
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ABOUT

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SHMUEL HOFFMAN
Director

Shmuel (pronounced Shmool, like cool) never stops innovating. He's a perfectionist. He has a rare combination of emotion, heart and know-how. When he studied music he became Germany's #1 violist, performing with the likes of YoYo Ma and Daniel Barenboim. Most people think of film as a visual medium, but what you don't see is what's really moving you: the sound in a film, the visual rhythm., and their interplay and counterpoint. Shmuel is the mover, the shaker, the ruckus maker. His father stood up to communism in East Germany, and from this Shmuel learned to go against the grain, despite risks of persecution. This is what makes his ideas disruptive in a world of followers. When he picks up a cause, he sees that mission through to the end, boldly. I am lucky to be the sidekick -- and disseminator of the work -- of a genius. I am also lucky that he's a dedicated and loyal husband and father. Every day, we motivate each other to do better, to love better, to live better, and to bring this world forward, starting in our own little corner. 

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MARGELIT HOFFMAN
Producer

Margelit has produced hundreds of documentary shorts, scripted narrative films, and commercials. She has run multi-city, multinational shoots with international crews and talent for Hoffman Productions, the company she co-founded with Shmuel Hoffman. With Israeli parents, and having grown up in Los Angeles, she is multilingual and has produced in English, Hebrew, German, and Spanish. With her BA from Bennington in painting and creative writing, Margelit brings creativity to her productions and takes an active role in everything from pitching and scripting, to creative problem solving on set, to editing, post-production, and marketing. She lives with her husband and their 5 kids, ages 6-16.

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