HARVARD UNIVERSITY
When Jerusalem U received a request to document the Harvard Israel Summit, they came to us to produce, direct, film, and edit it. The Summit’s director wanted the film for post-event publicity to encourage more students across North American campuses to advocate for Israel in the face of increasing antisemitism and antizionism. To that end, we also helped the director of the Summit devise a marketing plan that included the film in a press release, plus a longterm Facebook campaign. In less than two months’ time, the film garnered over 1.7 million views on Facebook alone, with over 2,700 likes, over 1,000 shares, and hundreds of comments.