Camp Mesorah: 29% in 3 Weeks
Our first campaign for Mesorah 4 years ago had the goal of positioning the camp as the leader in modern orthodox overnight summer camps. The way we designed this campaign was through rebranding the organization with one promotional film and two additional commercials. The main reason this worked was because, first, we gave the camp a new slogan: The Jewish Sports Camp. This alone set them apart from their competition by announcing what they stand for. They now own the Jewish sports camp moniker and concept. Secondly, promoting three different marketing films within a short period of time gave them the perception of being a hot and desired camp. Hence they grew 29% within three weeks compared to their best year prior.
After only the first year of working with us, Mesorah became the largest Jewish summer camp, with divisions sold out by Pesach. This past summer, we focused more on image films for Mesorah, to maintain their leading status. Last year’s campaign continued with 2 groundbreaking image films, as well as a 360 virtual film they showed at live events via Oculus goggles. Early registration numbers were 120 more than the previous year.