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HOFFMAN PRODUCTIONS
Three Films. One Responsibility.
Over the years, we’ve had the privilege—and the weight—of creating films connected to the Holocaust and its enduring echoes. Each one approaches the subject from a different angle. Each one forced us to wrestle with the same question: How do you tell a story that has already been told—yet still must be told again? (As a warning before you watch, this film includes disturbing real footage of a gunman as he prepares to shoot a synagogue.) Song of Atonement In 2019, on Yom Kippu
Shmuel Hoffman
3 min read


Sephardic Bikur Holim
When Sephardic Bikur Holim (SBH) approached us, the brief sounded impossible. They asked us to create a powerful fundraising film that shows the depth of support they provide to families facing illness… without showing any of the actual families that SBH helps. No testimonials. No real patients or their families. At first, it felt like trying to tell a human story without the humans. But in reality, the story wasn’t missing. We were simply looking in the wrong direc
Shmuel Hoffman
2 min read


Where in The World Is Shmuel Hoffman? Midwest Edition
Last week we gave you a peek into the projects that Shmuel was working on in Israel. This week we want to share with you some of his...
Shmuel Hoffman
2 min read


For Private Schools: Online Fundraising Films That Mobilize Digital Audiences
Fundraising used to always mean a big room, a dinner, a podium, and a captive audience. Nowadays, it ain't necessarily so. In the...
Shmuel Hoffman
3 min read


Where in The World Is Shmuel Hoffman? Israel 2025 Edition
We're only halfway through the year, but it's been a whirlwind of travel and exciting projects at Hoffman Productions. Earlier in the...
Shmuel Hoffman
2 min read


School Fundraising: Dinner/Gala Films That Inspire Giving
Let’s be real: no gala, campaign, or donor pitch will ever match the raw emotional power of a well-made fundraising film. Fundraising...
Shmuel Hoffman
2 min read
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