Marketing for Private Schools: Topical Films Drive Applications

Even once the Open House is over, the decision-making isn’t. Families are still thinking, still weighing options, still asking: “Is this the right fit?”

That’s where topical films come in.

Sample Topical Films by Shmuel Hoffman

1. Ma'ayanot Yeshiva High School for Girls – “Steer Your Own Ship”

This film emphasizes the school's commitment to empowering students to take charge of their educational journey, fostering independence and leadership.

2. Magen David Yeshivah – “Warriors: Don't Wait to Be Great”

Referencing the school's popular athletic program, this film inspires students to pursue greatness through perseverance and dedication.

3. Ohavei Torah – “How I Got Here”

While the Open House film delves into the features and benefits of the school, this film gives prospective students a vision for the future - the end result. It shows where students end up after graduating, helping families envision how Ohavei fits into their child's future.

These aren’t general promos—they’re sharp, focused touchpoints that spotlight the soul of your school through specific lenses: a signature program, a core value, a beloved tradition. They’re short, strategic, and designed to keep prospective families emotionally connected and moving forward.

Done right, topical films do four powerful things:

• Stay Focused: Each film is laser-targeted—one message, one theme, one story.

• Hit Emotionally: They speak to the heart, not just the head. Values. Belonging. Purpose.

• Show, Don’t Tell: Visuals drive the message home—no fluff, just moments that matter.

• Move to Action: Every film nudges viewers toward the next step—apply, schedule a visit, learn more.

Topical films aren’t just “nice to have.” They’re how you stay in the conversation after the Open House ends.

In the next post, we’ll dive into the power of student testimonial films—how hearing from your own kids can build unmatched trust with families.