DEFINITE CHIEF AIM

We are obsessed filmmakers and marketers who develop, create and produce commercial campaigns for major brands, award-winning documentary films and multi media content for digital platforms and experiential events.

AWARDS

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PORTFOLIO

PORTFOLIO

LEXUS & FRIENDS

The Mountain & The Maiden Film Trailer

HARVARD UNIVERSITY INNOVATION

N.Y. TIMES BESTSELLER: THE PRICE WE PAY AD

POSSIBLE

OH CAPTAIN MY CAPTAIN

EDUCATING AMERICA W/ TECH

WTF NYC PARKING

HOW I GOT HERE

KIDS AIN'T NO CRY

NUTRACEUTICAL ROCK

I'VE GOT THE TALMUD POWER

Yeshivah Ohavei Torah Promo

NY Times Bestseller Trilogy: Mara Dyer

Tribute to Your Mother - Wissotzky Tea

Gift of God Directors Cut

Chabad of Bowery Fundraising Film

Camp Mesorah 2018 - Featuring Ari & Deena Katz

Torah @Mesorah

Summer Camp Ad: Unlimit Yourself

 
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CASE STUDIES

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HARVARD UNIVERSITY

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SIMON & SCHUSTER BESTSELLER

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EDUCATION & SUMMER CAMPS

We were approached to create a nationwide student movement. It garnered over 1.7 million views on Facebook in a few weeks and changed the landscape of advocacy on college campuses throughout the U.S.

The task was to create a short film for a Simon & Schuster book in order to jumpstart the series and increase sales. The film got a lot of traction on social media among young adults, and the book became a New York Times bestselling trilogy.

We work with some of the best private schools and summer camps in the nation to increase enrollment and donations. So far, we have grown every single school and camp that we've worked with, to make it the top institution among its competition in its field.

 
 
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 Shmuel and I have been working together now for almost 4 years, and that alone is a testimony to how much we value and appreciate working with him. There is no filmmaker and producer like him who can get together great ideas and then implement them into stunning films that make audiences rave.  He won’t settle for second rate and will continue to delight a difficult-to-impress audience. I’ve watched him take a spark of an idea, and turn it into a flame…and I look forward to doing it again!

Marshall Mizrahi
CEO | Handcraft MFG for Disney Nickelodeon Warner Bros.

Some Brands We Work With

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SHMUEL+MARGELIT HOFFMAN

Directors | Producers | Sweethearts w/ 5 Kids

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Margelit for me is one of the best marketers that is out there. Sounds like I'm biased (for sure) but I have worked with Superbowl - commercial creatives, auto industry "ad experts" and self-acclaimed pro marketers. They pale in comparison. No exaggeration. She studied writing + painting at Bennington, worked as a successful legal recruiter in NYC, learned at a seminary in Jerusalem and married me,  the lucky husband. And did I mention that she is an amazing art director and producer... and cook and baker. She is an amazing mother to our five kids and I owe her everything in my career and becoming a better person. 

Shmuel (pronounced Shmool, like cool) never stops innovating. He's a perfectionist. 

He has a rare combination of emotion, heart and know-how. When he studied music he became Germany's #1 violist, performing with the likes of YoYo Ma and Daniel Barenboim. Most people think of film as a visual medium, but what you don't see is what's really moving you: the sound in a film, the visual rhythm., and their interplay and counterpoint. Shmuel is the mover, the shaker, the ruckus maker. His father stood up to communism in East Germany, and from this Shmuel learned to go against the grain, despite risks of persecution. This is what makes his ideas disruptive in a world of followers. When he picks up a cause, he sees that mission through to the end, boldly. I am lucky to be the sidekick -- and disseminator of the work -- of a genius. I am also lucky that he's a dedicated and loyal husband and father. Every day, we motivate each other to do better, to love better, to live better, and to bring this world forward, starting in our own little corner. 

 

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