- Shmuel Hoffman
Year in Review
Looking Back and Looking Forward
It's been a busy year, and we want here to take a look back at the films we've produced this year and the amazing things our clients have been up to.
Last year during the pandemic, many clients were uncertain about where to go, and how to present themselves in the midst of all of this.
We encouraged our clients to go boldly forth, to keep advertising, and to keep business running. Now more than ever, we need community, we need schools, and we need business to boom.
We are proud of our clients and what they have accomplished. It has been a milestone year for so many, and we wanted to share with you here some of the projects we've worked on, and to give you a glimpse of the awesome things our clients have been doing, despite enormous challenges brought on by the pandemic.
We'll go in chronological order starting from last fall - it's hard to believe that all of this is from just one year.
^^^We started off the school year with a pre-Open House invitation film for Ma'ayanot, who had their Open House online, and needed a film that would include a tour of the building, since prospective families would not be able to enter the building. The Open House film also included an introduction to Ma'ayanot's new head of school, CB Neugroschl.
^^^Yeshiva Ohavei Torah in Riverdale had a banner year, with record numbers attending its Open House at American Dream, after utilizing our pre-Open House invitation film. At the event itself, our Open House film was "very impressive" according to survey results, and application rates were doubled from the previous year. In the spring, our fundraising film for the campaign we helped manage brought in a record $676,000 in funds for the school.
^^^Tamim Academies made a huge splash in the world of Jewish education by opening 4 new schools during the pandemic. Their innovative elementary schools are outgrowths of Chabad preschools, and our films (summer pre-school zoom film, pre-Open House invitation film, Open House films, and a fundraising film) have been the centerpiece of their recruiting and fundraising campaigns. Tamim is now opening 2 new schools this fall in new locations across the U.S.
^^^Pretty much all Jewish schools with innovative STEM programs got their start with CIJE, the Center for Initiatives in Jewish Education. Pre-pandemic, they held huge competitions with students from day schools across the US, and they wanted us to create a film to rev up the crowd at these events, and to get the students pumped about the impact of their participation in these events. We released this film as they began to have in-person events again.
^^^Nutrastar, a vitamin and nutritional supplement manufacturer providing kosher products to vendors around the world, wanted a series of films for their website, to introduce prospective clients to their facilities, their processes, and their personnel.
We created a series of films for them including a walkthrough, a general promo film, and vignette films about customer service, quality control, and other niche topics.
^^^Prompt Parking partners with property management companies and landlords to provide easy parking solutions for tenants. They came to us for a film for their website to give prospective partners a better understanding of what Prompt provides, making the pre-sale for them.
^^^We joined Dr. Marty Makary, Johns Hopkins surgeon and frequent medical commentator on NBC, WSJ and Fox, to create a film trailer and help him announce the release of the paperback version of his eye-opening book The Price We Pay. Within a week of our film's release, The Price We Pay became a NYTimes bestseller.
^^^Our behind-the-scenes film for JEIC's Hollywood short A Daughter's Story addresses a significant problem we see among Jewish kids nowadays; Jewish Education Innovation Challenge (JEIC) is tackling it head-on.
Our short film The Mountain & The Maiden, co-directed by Anton von Heiseler, won numerous awards at film festivals worldwide, including the following:
Here is the trailer for the film, which we have begun to show at schools to give kids perspective about how other people live across the world.
If you've made it this far, you're a true fan, and we're so grateful for you!
Thank you for your continued viewership - we create our films to be seen, and we rely on you to watch them!
And thank you to our awesome clients - we are so fortunate to be a part of your ongoing success!
Wishing a sweet, successful year to you, your family, and your organization.